Cases

Scaling Business with an AI Chatbot for Astrologers

OutSail is a marketplace that helps companies quickly and efficiently select HR software that meets all requirements: price, quality, tasks.
Industry: HR Tech, Consulting
Country: USA
Company/Product: OutSail.co
Executor: LaSoft
Role: Product Design, Product Ownership
Time to create MVP: 3 months.
Total project time (MVP + pilot version): 1.5 years.Executor: LaSoft
Savings with the product: $450,000 per year.
Reduced time to find HR software providers by 52%.
Increased conversion by 450%.
Increased target page views by 366% in one week.
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Introduction

Client Problem
AstroBot, an AI-powered Telegram bot, needed to create a unique and engaging experience for users by generating and analyzing natal charts, producing personalized articles with unique analyses and images. The goal was to increase audience engagement, extend the customer lifecycle, and achieve business scalability with passive income.
Project Goals
  • Develop a minimum viable product (MVP) quickly to enter the market
  • Enhance user engagement and increase revenue
  • Extend the lifetime value (LTV) of customers
  • Achieve business scalability and generate passive income
Value of the Case Study
This case demonstrates the potential of integrating AI and chatbots in the consulting industry. By offering a unique and personalized experience, businesses can significantly increase engagement and revenue, leading to scalable and sustainable growth.
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Challenges and Solutions

Challenge 1
To develop the MVP within a month, we focused on creating a user-friendly and feature-rich AI chatbot. We designed the bot to generate and analyze users' natal charts, produce personalized articles, and generate unique images. Our development team ensured seamless integration with a CRM to manage user data and interactions effectively.
Challenge 2
To boost revenue and engagement, we implemented interactive features and personalized content. The AI-driven insights and unique analyses provided users with valuable and engaging experiences, encouraging repeated use and longer interactions. This personalization was key to increasing audience engagement by 735%.
Challenge 3
Extending the LTV from 2 weeks to 3 months required continuous user engagement and value delivery. We introduced features that encouraged users to return and explore more about their natal charts over time. This approach ensured users found ongoing value in the bot's services, leading to extended LTV and business scalability.
Challenge 4
Achieving passive income and scalability involved automating key processes and ensuring the bot could handle a growing user base without additional manual intervention. We optimized the bot's performance and integrated robust backend systems to manage increasing user interactions efficiently.
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Testimonials

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